Short Course in Strategy and Executive Management
Day 1: Introduction to Strategy and Executive Management
Intended Learning Outcomes:
- Understand the meaning and importance of strategy and executive management
- Identify the key components of a successful strategy
- Evaluate the role of executive management in strategy formulation and implementation
- Textbook: “Strategy: A View From The Top” by Cornelis A. de Kluyver and John A. Pearce II
- Case: “Netflix: Disrupting the Video Rental Industry” by Rahul Kumar and Shital Jhunjhunwala
- Financial Website: www.bloomberg.com
- Video: “How Great Leaders Inspire Action” by Simon Sinek
- Daily Exercise: Students will be divided into groups to analyze a case study and identify the key components of a successful strategy.
Day 2: Strategy Formulation
Intended Learning Outcomes:
- Understand the process of strategy formulation
- Identify the different types of strategies and their advantages and disadvantages
- Learn how to analyze the external environment and identify opportunities and threats
- Textbook: “Exploring Corporate Strategy” by Gerry Johnson, Richard Whittington, and Kevan Scholes
- Case: “Tesla: Disrupting the Automotive Industry” by Andreas Schotter and Vincent Dessain
- Financial Website: www.reuters.com
- Video: “Blue Ocean Strategy” by W. Chan Kim and Renée Mauborgne
- Daily Exercise: Students will be given a case study and will have to formulate a strategy for the company, taking into account the external environment and the company’s strengths and weaknesses.
Day 3: Strategy Implementation
Intended Learning Outcomes:
- Understand the challenges of strategy implementation
- Learn how to develop an implementation plan
- Understand the importance of leadership in strategy implementation
- Textbook: “Strategy Implementation: A Practical Guide for Managers” by Alan Shalloway, James R. Trott, and Mary Poppendieck
- Case: “Apple Inc. in 2018” by David B. Yoffie and Eric Baldwin
- Financial Website: www.wsj.com
- Video: “The Power of Vulnerability” by Brené Brown
- Daily Exercise: Students will be divided into groups to develop an implementation plan for the strategy they formulated on Day 2.
Day 4: Corporate Governance and Ethics
Intended Learning Outcomes:
- Understand the role of corporate governance in strategy and executive management
- Learn the importance of ethics in decision making
- Understand the impact of social responsibility on corporate strategy
- Textbook: “Corporate Governance: Principles, Policies, and Practices” by Bob Tricker
- Case: “Boeing 737 Max: Corporate Governance and Ethical Issues” by Robert J. Crawford and Carolyn M. Campbell-Knight
- Financial Website: www.ft.com
- Video: “The Price of Shame” by Monica Lewinsky
- Daily Exercise: Students will be given a case study and will have to analyze the corporate governance and ethical issues involved.
Day 5: International Strategy
Intended Learning Outcomes:
- Understand the challenges and opportunities of international strategy
- Learn how to develop an international strategy
- Understand the impact of culture on international business
- Textbook: “Global Strategic Management” by Philippe Lasserre
- Case: “IKEA’s Global Strategy: Furnishing the World” by Gérard Cliquet and Robert Amblard
- Financial Website: www.cnbc.com
- Video: “Cross-Cultural Communication” by Pellegrino Riccardi
- Daily Exercise: Students will be divided into groups to develop an international strategy for a company of their choice, taking into account cultural differences and other challenges.
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