Social Media Marketing
Social media marketing (SMM) is fast becoming a major part of the marketing efforts of many companies. Marketing via social media offers major advantages for marketeers, but also poses new challenges. This course gives a practical introduction to SMM and hands-on practice with several of the major social media platforms, such as Facebook, Twitter and LinkedIn.
Topics addressed are:
- Understand social media and SMM fundamentals
- Create a social media strategy
- Identifying a target audience
- Understand social media advertising
- Successful and unsuccessful SMM campaigns
- Creating profiles and running campaigns on SM platforms: Facebook, LinkedIn and Twitter
- SMM goals and metrics
- Fundamentals of Search Engine Optimization (SEO)
- Measure and analyse site traffic using GoogleAnalytics
Objective
Participants will receive a certificate of participation.
Teaching methods
The course will be a mixture of lectures, case studies and practical exercises.
Certification
Participants will receive a certificate of participation.
Practical information:
- Two weeks
- Ten working days
- 3-4 contact hours per day
- Assignments and group activities for self-study
- Offered several times per year – Next course is January 2020
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