The International Business School The Hague (IBSH)

Bachelor’s in Business Studies with Specialization In International Marketing

Program Details

Degree

Bachelor

Campus

The Hague

Duration

1 years

Start

September & March

Mode of Study

Full Time

Bachelor’s in Business Studies with Specialization In International Marketing

Marketing is the part of business where you communicate directly with the customer. In this programme, you will learn how to find your customers, know their needs and wants, choose the best way to approach them and find out how well your marketing campaign is doing. If you are communicative, creative and love to build relations with people, this programme is just for you.

Semester 1

Course nameCourse CodeECTS (Credits)
Business Strategy and Strategic Market ManagementBS3-1305
Social Media and Online MarketingBS3-1165
Consumer BehaviourBS3-1315
Entrepreneurship and SME’sBS3-1035
LeadershipBS3-1065
Innovation and New Product DevelopmentBS3-1075

Semester 2

Course nameCourse CodeECTS (Credits)
Corporate Responsible ManagementBS3-2054
Costumer Relations ManagementBS3-2204
Business NegotiationsBS3-2214
Project ManagementBS3-2014
Public RelationsBS3-2234
InternshipBS3-INT10
Total60

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